Survey: 70% of CTV advertisers to increase spending in 2026

Posted Monday, March 2, 2026 10:31 am

Staff | TVNewsCheck

Nearly seven in 10 connected TV (CTV) advertisers (70%) expect to increase their spending by an average of 17% in 2026, according to the 2026 CTV/OTT Advertiser Survey released Monday by Advertiser Perceptions and Tegna’s Premion ad platform.

The findings highlight a growing convergence between linear and streaming strategies, with advertisers prioritizing performance, scale and omnichannel reach. Marketers are entering the year with increased confidence in CTV’s ability to drive measurable business outcomes alongside broader linear and video investments.

Click here to read more.

Comments

No comments on this item Please log in to comment by clicking here

Scroll the Latest Job Opportunities From The Media Job Board

E&P Exclusive Reporting

Reflections on newsroom innovation — and why human ingenuity and editorial judgment still triumph

From paste-ups to artificial intelligence (AI), newsroom technology has undergone a remarkable transformation over the past four decades. But amid the constant innovation, one thing remains indispensable: human ingenuity and editorial judgment. In this month’s “Shoptalk” op-ed, Jeff Kleinman, consumer team editor at the Miami Herald, reflects on his evolution from a young reporter armed with a notebook and pen to a digital newsroom leader — sharing colorful memories, lessons learned and a reminder that technology can never replace the experience and intuition journalists bring to their work.

Being local — community, context and connections — is a superpower

As Big Tech platforms and artificial intelligence (AI) continue to disrupt the news media industry, newspapers possess a competitive advantage that tech giants simply cannot replicate: their deep roots in the communities they serve. New research suggests that local newspapers continue to earn readers’ trust across generations, including Millennials. In his October “The Newspaper Perspective” op-ed, Dean Ridings explains why being local is journalism’s superpower and offers practical advice for publishers looking to strengthen community connections, build trust and remind audiences and advertisers of their unique value.

Latest Legacy Magazine

#NewsPeople on the move

CBS News names Jon Tower executive producer of ‘CBS Mornings’

CBS News has named Jon Tower executive producer of “CBS Mornings,” making permanent the leadership role he had been filling on an interim basis as the network works to improve the program’s ratings against its morning television competitors.

Maine journalist named head of MaineCF news initiative

Press Forward Maine, an initiative of the Maine Community Foundation (MaineCF), announced that Eric Russell, a former news editor at the Portland Press Herald and one of Maine's most decorated journalists, will serve as the founding editor-in-chief of the Maine Community News Hub, a new, nonpartisan, student-driven newsroom created to serve nonprofit and independent news organizations across the state.

See more NewsPeople

Latest E&P Partner News

The Villages Media Group enhances production efficiency with ProImage’s NewsWayX

The Villages Media Group has chosen ProImage’s NewsWayX to streamline its production workflow and address long-standing challenges. The installation of NewsWayX, a cloud-based workflow management solution, has enabled the company to achieve greater flexibility, efficiency and accuracy in the printing processes.

D-R Media invests in operational growth with SCS Community Advertising System

D-R Media and Investments of Venice, Florida, has selected SCS’s Community Advertising System to update and enhance its advertising and production workflows. By implementing CAS, D-R Media will benefit from a unified, organization-wide solution that supports display, classified and digital advertising operations, as well as invoicing, accounts receivable and customer account management.

Helping advertisers get found in AI search: Local media’s next revenue opportunity

As AI changes how consumers find and choose local businesses, publishers have an opportunity to help advertisers remain visible. Duda provides the technology and insights publishers need to improve discoverability, measure business results and deliver those services at scale. The result can be stronger advertiser relationships and new recurring revenue.

Survey: 70% of CTV advertisers to increase spending in 2026

Comments

Meta quietly delays controversial update that critics say will allow website scraping

News publishers demand Meta withdraw harmful usage terms

NPR and University of Maryland partner to host public editor at the Philip Merrill College of Journalism

Ruling favors Las Vegas Sun on antitrust claims against Review-Journal but won't immediately restore printed newspaper

Reflections on newsroom innovation — and why human ingenuity and editorial judgment still triumph

Being local — community, context and connections — is a superpower

News media grapples with declining obits revenue

Diversification by design: News media publishers pursue multiple paths to revenue