The shift of media, news and sports eyeballs from print to desktop computers to smartphones – and finally, into mobile apps sitting on those same smartphones – has begged an inevitable question: just how satisfied are consumers with receiving the lion’s share of their news and sports content within mobile apps?
Users of media, news and sports mobile apps have already adjusted their expectations to a world in which breaking news and today’s sports scores come to them within apps on their smartphones — and often from nowhere else. Media consumption today is almost totally on demand and at the whim of the consumer, and it needs to slot quickly and cleanly within the few “hidden minutes” windows that these consumers have within their busy days — or it may not be consumed at all.
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