Tabloid Aftonbladet is Putting Its Online Audience in Charge

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Former Editor-in-Chief Olssen Olsén, who has temporarily stepped into the Editor's chair following the departure of Aftonbladet's Editor-in-Chief, Jan Helin, in December, says the leadership change will not derail the Swedish news brand from continuing to roll out extensive newsroom change.

In an interview with the World Editors Forum, she spoke about the changes in working methods and newsroom organisation that are designed to enable Aftonbladet to deliver a uniquely personal experience to its audience.

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