NEW YORK (AP) — Environmentalist Christine Holland closely follows journalist Tiffany Higgins’ stories from the Amazon River region, frequently sending her comments and questions. Last week, Higgins responded to one message about her piece on the Brazilian arts community by sending Holland a lengthy personal video.
They’ve turned the usual one-way conversation between a journalist and consumer into a two-way one, and a deal announced Friday indicates that is much more likely to be happening in the future.
The New York-based news company Noosphere signed a multiyear licensing agreement with British broadcaster Sky News to make available its technology that facilitates such connections through an app.
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