'Tampa Tribune,' Sister Properties Launch Multimedia Newsroom

By: E&P Staff After a round of deep cuts, The Tampa Tribune has launched its multimedia news approach drawing on the staffs of the newspaper, TBO.com, and its sister station WFLA-TV.

The three news operations have come together in one organization, the Tribune announced today.

"It's a progressive, audience-driven approach," Janet Coats, vice president of news, said in a statement. "The focus puts the audience at the center of our decision-making."

The newly launched multimedia newsroom approach goes beyond the continuous news desk that was created in 2007, the company said. All journalists from each organization sit together in order to facilitate an instant newsgathering focus -- a Web-first strategy. However, each platform still produces in its traditional method.