Tech Blog The Next Web Doubles Down on e-Commerce

By: Chris Smith | Digiday

The reality of publishing today means media sites must chase multiple sources of revenue. Technology, business and culture blog The Next Web (TNW) understands this inherently and has recently turned to e-commerce to ensure an income stream independent of its ad sales. Like Gawker and Refinery29 before it, TNW is working to make commerce an integral part of its business — while still remaining a publisher at its core.