Teletrax Announces Deal with AP

By: E&P Staff Teletrax has announced a multi-year deal with the Associated Press today, which will use Teletrax's resources to monitor and track all of its video news content.

Teletrax is used by Reuters for the same purposes, and all four broadcasters (CBS, NBC, ABC, and Fox) use Teletrax to track their promo spots and syndicated programming.

The program provides media executives with real-time factual data about the reach and performance of their video assets, allowing news organizations to be constantly aware of when and where their content is being aired or used. Unauthorized use of copyrighted content can be prevented through this tracking method.


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