Ten steps broadcasters can take to avoid a dim future

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YouTube nabbed the Oscars, another warning shot across broadcasters’ bow. Here’s what they need to do to press back.

We all heard that loud crash right before Christmas last week when another tent pole collapsed.

I’m talking about the news that the Academy of Motion Picture Arts and Sciences snubbed ABC and chose YouTube as the best new showcase. Starting in 2029, the video steamer will carry the Hollywood glam-fest for five years providing all of the reach and much more depth than linear-bound ABC ever could.

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