The Anatomy of a Twitter Lynch Mob

Tweets may be limited to 140 characters, but the breadth of hellish backfire one misguided post can cause is incalculable.   One false tweet can lead to death threats if you choose to dress up as a Boston bombing victim for Halloween. It can close down your dental practice if you killed a beloved African lion. And it will undoubtedly get you fired, if you’re a PR professional behind a racially insensitive share.