The Apple Watch Will Expose How Little Publishers Know About Their Readers

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by: Joshua Benton | Nieman Lab

I’ve spent the past few weeks with a town crier attached to my wrist. Or at least that’s the best metaphor I can come up with for what wearing an Apple Watch does for (to?) a news-interested consumer. It’s tweaked the modern American condition — constantly fiddling with your smartphone — with a system of thumps and buzzes that grab your attention whenever an app believes it deserves it.

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