The Atlantic spent two years studying what readers and listeners need. Here’s what they found
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Emily Goligoski | The Atlantic | Nieman Lab
We’re committed to knowing what readers and listeners seek from The Atlantic, as well as learning where they are well-served by other media. We’ve gathered five research-backed, time-proven reasons that individual readers and listeners look to our journalism:
Give me deeper clarity and context.
Help me discover new ideas.
Challenge my assumptions.
Let me take a meaningful break.
Introduce me to writers at the top of their craft.
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