The Atlantic spent two years studying what readers and listeners need. Here’s what they found


We’re committed to knowing what readers and listeners seek from The Atlantic, as well as learning where they are well-served by other media. We’ve gathered five research-backed, time-proven reasons that individual readers and listeners look to our journalism:

  • Give me deeper clarity and context.
  • Help me discover new ideas.
  • Challenge my assumptions.
  • Let me take a meaningful break.
  • Introduce me to writers at the top of their craft.

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