‘The Audience is Going to Demand It’: Why Good Visuals Matter

Kainaz Amaria and Imaeyen Ibanga are the type of extroverted, vibrant people who can win over a room within minutes. But they find it frustrating when they and their visual colleagues aren’t included in the room at all, especially as editorial decisions are being made.

Amaria, NPR’s picture editor, and Ibanga, a multi-platform producer at NBC News, were both part of the ONA-Poynter Leadership Academy for Women in Digital Media. Like their counterparts, they had never met before their week at Poynter, but had no shortage of topics to relate on.