The Australian Paywall Pays Off with 40,000 Digital Subscribers

Posted Thursday, March 15, 2012 7:47 am

By: Madeleine Ross | bandt.com.au

Since launching a paywall last October, The Australian has attracted 40,000 subscribers to its digital platforms, exceeding all initial targets set by News Limited, the company claims.

This figure includes 30,000 paying subscribers to the digital platforms, including those who have taken up the Digital Pass, bought new print and digital bundles, individual application sales and sales of replica copies through Newspapers Direct, as well as 10,000 print subscribers who have taken up the offer of a complimentary 12 month pass.

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The Australian Paywall Pays Off with 40,000 Digital Subscribers

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