By: Joe Strupp As the 2004 election campaign reaches a boiling point, The Bakersfield Californian has launched several interactive projects with local KBAK-TV ? and readers might even get a dinner date out of it.
Text message polls will begin Oct. 1, involving several local elections and the Bush-Kerry race. "It's a way to get people involved," said Tim Repsher, the Californian's technology manager. "It is also a way to get younger people interested, using new technology." The paper's Web site, www.bakersfield.com, has an ongoing tally of the presidential poll. One enticement for involvement: prizes that will be awarded to randomly selected participants. Other election- related offerings include four Web logs on local issues, including two written by area political leaders, and a free election night text-message results service.
Another new project to woo voters: a contest allowing readers to win a dinner with one of two candidates in the local race for California State Assembly. There's a catch, though: the winner must provide the meal.
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