The biggest dogs in streaming want you to use only their app

For years, Amazon has persuaded tens of millions of people to use its Prime Video app to subscribe to other services, like HBO Max or Apple TV, and to watch shows like “The Pitt” or “Ted Lasso” from within the retail giant’s digital walls.

Now, America’s other streaming leaders are sprinting to catch up.

YouTube and Roku are racing to establish themselves as one-stop shops for all the content people watch on their televisions. People who pay for a commercial-free YouTube tier, for example, will soon have access to Peacock content like “The Traitors” and “Sunday Night Football” as part of a recent deal between the two companies.

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