The Biggest Media and Advertising Questions for 2017

Posted Friday, December 30, 2016 7:53 am

Steven Perlberg and Mike Shields | Wall Street Journal

As Snap Inc. preps for its much-anticipated IPO, it’s already setting itself up for a bold and potentially dangerous benchmark: becoming the next Facebook. As The Wall Street Journal reports, Snap executives plan to talk up the 150 million daily active users for the Snapchat app when they hit the road to pitch investors on what they hope will be a $20 billion to $25 billion IPO valuation.

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The election desk: Newsrooms plan comprehensive coverage of a consequential midterm election

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The Biggest Media and Advertising Questions for 2017

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