Paywalls are nothing new. But using advances in machine learning to make paywalls “smarter” could help resource-strapped local newsrooms up reader engagement — and in turn, hopefully revenue.
That’s the first bet from The Brown Institute for Media Innovation’s new Local News Lab, an interdisciplinary team of journalists, engineers, data scientists, and designers. The new team is in the early days of partnering with small- and medium-sized local newsrooms to help them build more adaptable or “smart” paywalls...
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