The Canadian Approach to Fighting Ad Blockers: Trade Ads for User Data

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Leave it to a Canadian publisher to go the polite route in its fight against ad blocking.

Narcity Media, which runs a pair of city-focused sites aimed at Canadian millennials, last week started asking ad blockers to log in with their Facebook accounts if they wanted to read its sites ad-free. The 3-year-old Narcity Media, which has seen around 10 percent of its readers block its ads, hopes that the process is simple enough that its readers won’t balk at logging in.

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