The Changing Face of Technology Journalism

By: Ricardo Bilton | Digiday

When a technology and science publication like Wired runs its own design conference, it’s clear something is changing in the way the media world looks at technology.

Last month’s California event, Wired By Design, was a two-day “intellectual retreat,” focusing on how design influences branding, filmmaking, food and, yes, technology. It was the first of its kind for Wired, which has honed its design focus since new editor-in-chief Scott Dadich took over in 2012. Similarly, its third-annual design issue, published this month, took a look at how companies like Burberry, Nike and Disney all approach the big design questions when putting together their products.