The Cost of Mobile Ads on 50 News Websites

Posted Thursday, October 1, 2015 10:29 am

Gregor Aisch, Wilson Andrews, Josh Keller | New York Times

Ad blockers, which Apple first allowed on the iPhone in September, promise to conserve data and make websites load faster. But how much of your mobile data comes from advertising? We measured the mix of advertising and editorial on the mobile home pages of the top 50 news websites – including ours – and found that more than half of all data came from ads and other content filtered by ad blockers. Not all of the news websites were equal.

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The Cost of Mobile Ads on 50 News Websites

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