By: On March 10, Prudential Equity Research released a detailed, 72- page study on circulation. The report compared figures for the September 2004 and September 2003 publisher's statements from the Audit Bureau of Circulations for 50 of the top daily papers in the country (and in Prudential's coverage universe). The firm analyzed or ranked the papers according to 10 criteria, in what it called a "circulation quality screener."
Below are four of the 10 criteria used and the papers (listed here in alphabetical order) that were flagged by Prudential for heading in the wrong direction.
Decline of 5% or Greater in Full-Paid Home Delivery:
The Arizona Republic (Phoenix)
Asbury Park (N.J.) Press
The Boston Globe
Daily News (New York)
The Denver Post
Fort Worth (Texas) Star-Telegram
Houston Chronicle
Los Angeles Times
Orlando (Fla.) Sentinel
Rocky Mountain News (Denver)
The San Diego (Calif.) Union-Tribune
San Francisco Chronicle
San Jose (Calif.) Mercury News
The Star-Ledger (Newark, N.J.)
The Sun (Baltimore)
The Wall Street Journal (New York)
Full-Paid Single Copies Have Declined 10% or More:
The Denver Post
The Kansas City (Mo.) Star
The Miami Herald
The Plain Dealer (Cleveland)
Rocky Mountain News (Denver)
The San Diego (Calif.) Union-Tribune
San Francisco Chronicle
South Florida Sun-Sentinel (Ft. Lauderdale, Fla.)
St. Paul (Minn.) Pioneer Press
The Star-Ledger (Newark, N.J.)
Star Tribune (Minneapolis, Minn.)
Newspapers-in-Education Increase of 20% or More:
The Charlotte (N.C.) Observer
The Denver Post
The Fresno (Calif.) Bee
Houston Chronicle
New York Post
The News & Observer (Raleigh, N.C.)
The Providence (R.I.) Journal
Richmond (Va.) Times-Dispatch
Rocky Mountain News (Denver)
The Sacramento (Calif.) Bee
The Seattle Times
Star Tribune (Minneapolis, Minn.)
The Sun (Baltimore)
The Wall Street Journal (New York)
Newspapers-in-Education Represents More than 4% of Circ:
The Boston Globe
The Courier-Journal (Louisville, Ky.)
Daily News (New York)
Houston Chronicle
Los Angeles Times
Comments
No comments on this item Please log in to comment by clicking here