The Dallas Morning News Found a Loyal Audience When It Started Covering the Weather

Posted Wednesday, February 20, 2019 10:45 am

Kristen Hare | Poynter

Last year, staff at the Dallas Morning News decided to experiment with three new beats: real estate, audience engagement and local weather.

Weather, in particular, looked like an opportunity. When DMN covered big weather events, audiences always showed up.

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The Dallas Morning News Found a Loyal Audience When It Started Covering the Weather

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