The Death of the Home Page has been Greatly Exaggerated

Talk for more than a few minutes to content publishers, and they’ll often bemoan the fact that few visitors reach their sites through the home page any more.

The real action, they’ll say, is from “side door” visits directly to a specific story, via a link shared by social media, texting, email, or from a topic-centered search. This “death of the home page” wave became an accepted wisdom after mid-2014, when a leaked chart from The New York Times showed the steep plunge in that iconic newspaper’s home page visitors.

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