The Death Of The News Brand

If trend lines are to be drawn into the future from recent events, the death of the news brand is coming. The clock started not with the rise of the Internet, or the writing of ad-blocking code, but with the philosophy and construction of Web 2.0.

If we go back to 2004, we first see people talking about the Web in new ways. What was once fixed content, placed in fixed locations, became content and context that were separated.