The Digital Media Industry Needs to React to Ad Blockers--Or Else

Disrupting the media industry is easy. Not long ago, I moused over to AdBlockPlus.org, clicked on a green button that said “Install for Safari,” and less than 10 seconds later, ads had vanished. All of them. Goodbye iPad ad that unfurled down my screen. Goodbye blinking mattress ads. Goodbye car ad following me from site to site.