The Economist Is Looking to Bolster Its Content With Virtual Reality and Mobile Video

Posted Wednesday, May 11, 2016 9:30 am

Marty Swant | AdWeek

The Economist says its reporting and visual storytelling can be just as smart in virtual reality as it is in print.

At its Digital Content NewFronts presentation at The Standard High Line Hotel in New York today, the London-based publisher unveiled a slate of video offerings that spanned daily short-form explainers on a mobile app to longer, documentary storytelling on virtual reality headsets like Google Cardboard and Samsung Gear VR.

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The Economist Is Looking to Bolster Its Content With Virtual Reality and Mobile Video

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