The Economist is putting names (and faces) to its magazine

Nameless no more, writers for The Economist are mixing it up on video from its studio in London

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Founded in 1843, the British newsmagazine The Economist has long been an outlier in the news business. Its writers have always been unnamed, a sharp contrast in an industry where reporters not only are identified but increasingly star in vertical videos and hawk their stories on social media.

Now even The Economist is putting its writers and editors in front of the camera.

This summer, it will begin to roll out Economist Play, a new component of its mobile app that will feature shows hosted by Economist correspondents from their studios in New York and London, interviews with newsmakers and policy debates from The Economist’s staff.

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