At a time when there are few profitable bright spots in the print publishing universe, The Economist shines. The British magazine has an ambitious goal: to double circulation profits in the next five years, said Michael Brunt, CMO and managing director of circulation.
The Economist Group reported a total revenue of nearly £330 million ($473 million) at the end of 2015, with profit margins between 18 and 20 percent for the last five years. The recent ABC figures show that in the last year, the global digital circulation for The Economist has grown by 30.8 percent to just over 303,500. Its readership is tiny, and it’s miles away from reaching saturation point.
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