By: Chris Smith | Digiday
In five short years mobile readership has grown from below 20 percent of the U.K. total digital publishing audience to nearly 50 percent for many publishers today, as several of them reported to Digiday last year.
As these consumption patterns have evolved, so too has the role of the mobile editor. Once a position on the fringes of the newsroom, the mobile editor’s job today is a crucial bridge between a huge chunk of publishers’ readership, the newsroom and its developers.
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