The Facebook Page of German Daily Die Welt Will Talk to You Like a Friend — With Gifs, Jokes, and Facts

Posted Friday, August 18, 2017 10:15 am

Shan Wang | Nieman Lab

German daily Die Welt has taken the strategy of countering falsehoods and hate speech with more speech to heart on its Facebook page.

It began in the fall of 2014 with lighthearted, sometimes snarky, sometimes earnest responses to comments on its Facebook posts, ramping up the frequency of official responses from the verified Welt account with a new two-person social media staff.

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The Facebook Page of German Daily Die Welt Will Talk to You Like a Friend — With Gifs, Jokes, and Facts

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