The Financial Times Creates Audience Mapping Tool to Boost Repeat Ad Sales

Posted Thursday, August 2, 2018 10:20 am

Lucinda Southern | Digiday

The Financial Times is hoping to boost repeat advertising business with a new audience mapping tool that makes it easier for its advertisers to reach audiences across print, online and the FT app.

The tool calculates reach by platform, region, audience and frequency and incremental reach of each new channel.

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The Financial Times Creates Audience Mapping Tool to Boost Repeat Ad Sales

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