The Financial Times’ Head of Video Goes Long and Short

The Financial Times plans to push hard at both ends of the video scale this year, from the 20 minute documentary, to the 50 second Facebook clip.

In October the FT launched the first of its long-form video series, FT Features, a 22-minute documentary on the illegal wildlife trade, “Big Game, Big Money” on YouTube. It’s since had over 325,000 views and is one of the FT’s top ten best performing videos. The second FT Feature, “The End of the Chinese Miracle,” reporting on the economic impacts a shrinking rural workforce has on the country, will land in the next few weeks.

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