The 'Financial Times' In America: 'Modest' Goals

By: Lucia Moses You could hardly call it a British invasion. Since Pearson Plc's Financial Times launched a U.S. edition five years ago last week, its financial impact on the business press here has been "scarcely noticeable," said a smiling John Marcom, president for the Americas.

That's OK with him. The FT circulation in the States is about 125,000, but just look at its readers: more than half are senior executives, and average household income is $541,000.

In addition to the coasts, Marcom also sees growth opportunity in cities whose dailies are weak on international news. "We're not looking for millions more readers," Marcom said. "A couple thousand more" will do.