The Financial Times Readies Paid Posts for Advertisers

Posted Tuesday, September 29, 2015 7:50 am

Jessica Davies | Digiday

The Financial Times is revamping its approach to branded content, with the aim of giving advertisers more options.

The publisher is uniting its existing content marketing packages and launching a sponsored content offering “paid posts,” under a newly branded unit, FT Squared, dedicated to these kinds of advertiser partnerships.

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The Financial Times Readies Paid Posts for Advertisers

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