The Fold Manifesto: Why the Page Fold Still Matters

By: Amy Schade | Nielsen Norman Group

Screen sizes are constantly shifting and designs can respond to these sizes, rather than fit to a constant size. So when clients, designers, developers, or marketers talk about content “above the fold”—a term borrowed from print-newspaper terminology and used as a way to reference what is visible on the webpage without scrolling —does it make sense anymore?

Yes.The fold still exists and still applies. Even though the exact location of the fold will differ between devices, it exists for every single user on every single screen.