The Future Of Digital Advertising: Designs For Mobile Screens May Be More Effective

Posted Thursday, April 20, 2017 11:15 am

Press Release | American Press Institute

As the news industry searches for new revenue models to finance journalism online, a new research study suggests that some sorts of digital advertising are demonstrably more effective with users than others.

Contrary to what some might expect, new styles of ads designed for mobile screens show signs of being more useful than older forms of digital advertising.

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The Future Of Digital Advertising: Designs For Mobile Screens May Be More Effective

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