The Gannett-Tronc Bidding War Showed Us Why People Are Still Investing In Legacy Media

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Arguably the biggest newspaper business story of 2016 was Gannett's failed (for now) bid to take over Tronc. What the broken deal says about the industry, however, is more than a little ambiguous.

For starters, consider that 2016 was a particularly hard year financially, with advertising revenue losses that started bad and got even worse in the fall.

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