The Globe and Mail Tries to Balance Reinvention and Familiarity in its New App

Posted Thursday, July 9, 2015 7:45 am

Justin Ellis | Nieman Lab

There’s a predictable cycle that takes place whenever a media company — or, for that matter, any technology company — launches a significant redesign: shock, outrage, bargaining, and acceptance.

This was expected at The Globe and Mail, which debuted a new version of its iPhone and iPad app in May. It was no minor update; the new app reframed the news-reading experience through limited, curated editions of the day’s news, updated three times a day.

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The Globe and Mail Tries to Balance Reinvention and Familiarity in its New App

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