The Government is Becoming U.K. News Publishers’ Most Important Client

Posted Monday, April 20, 2020 7:47 am

Lara O'Reilly | Digiday

At a time when some advertisers are hitting pause on spending and others are avoiding appearing next to coronavirus articles — or even just “bad news” — the U.K. government is rapidly ascending the rankings of U.K. news publishers’ most important clients — and cheerleaders — during the crisis.

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The Government is Becoming U.K. News Publishers’ Most Important Client

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