The Guardian Finds Less Polished Video Works Better on Instagram Stories

Posted Thursday, July 5, 2018 7:42 am

Jessica Davies | Digiday

The Guardian is finding when it comes to Instagram Stories, less is more -- at least when it comes to how polished videos are.

Two months ago the Guardian started tracking and analyzing its Instagram audience data on a more granular basis, to test what formats and topics it should develop and evolve and what should be scrapped.

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The Guardian Finds Less Polished Video Works Better on Instagram Stories

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