The Guardian Opens a Coffee Shop in London

Posted Friday, May 31, 2013 7:45 am

By: Hillary Dixler | Eater

Not content to just run a news outlet, the folks at the Guardian have opened a real live coffee shop in Shoreditch, East London. Called #GuardianCoffee, the shop is open to both journalists and civilians alike and features tables with the Guardian's lower case 'g' logo and tablets. According to Vice, espressos at the "data-driven" shop are going for £2.50 (roughly $3.80). Number-crunchers over at Order-Order guesstimate that in order for the shop to break even, they would need to sell at least 270 coffees a day. How hard can that be for a newspaper company with no coffee shop experience?

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The Guardian Opens a Coffee Shop in London

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