The Guardian Thrives in Facebook’s Walled Garden

Posted
By: Josh Sternberg | Digiday.com

In September, British newspaper The Guardian was one of the first publishers to build an app designed specifically for its content to be consumed (and shared) within Facebook. The upside: The prospect of added visibility to 850 million users. The downside: Publishers need to port their content over to Facebook, where there’s no guarantee users will visit the publisher’s site.































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