The Guardian US today announced the appointment of Sara Badler as chief advertising officer, North America. She comes to the Guardian US from Morning Brew, where she served as chief commercial officer and, prior to that, as chief revenue officer of enterprise advertising and partnerships at Dotdash Meredith. Badler starts today and reports to Steve Sachs, managing director, who made the announcement.
In her new role, Badler is responsible for driving advertising revenue growth, fostering strong client relationships and leading a high-performing sales team, including marketing, programmatic and ad operations.
Badler’s career also includes serving as head of programmatic revenue and strategy at The New York Times, as well as similar roles at Hearst magazines and Forbes.
She is the recipient of industry awards from Women In Media, 2024; Adexchanger Aware, 2024; Media All Stars 2023; Top Media In Women, 2021; and the Cynopsis Award 2019
She holds a Bachelor of Arts degree in American Studies from Dickinson College in Pennsylvania.
Badler said: “I am absolutely honored to be joining the Guardian US. I am excited to explore new and innovative ways to support our journalism. In a time when trust is more important than ever, it is crucial that our newsroom thrives through dedicated reader support and elevated advertising experiences. I am particularly excited about the opportunity to collaborate with our global, world-class advertising team and leverage cutting-edge technology to drive success. I look forward to getting to work and contributing to the Guardian’s mission.”
Sachs said: “I’m thrilled to welcome Sara Badler to the Guardian US leadership team. In a short time, the Guardian has built a strong and robust track record with the U.S. advertising community, but we still have significant room to grow. Sara will help hone the Guardian’s value proposition for U.S. advertisers, strengthen client relationships, expand into new categories, and turbocharge our programmatic offerings and capabilities. I can’t wait for Sara to help the Guardian buck recent trends in the U.S. ad market and finish out a strong year for ad sales in the coming months.”
About Guardian Media Group:
Guardian Media Group (GMG), a certified B Corporation, is the publisher of theguardian.com, one of the largest English-speaking news websites in the world. Since launching its U.S. and Australian digital editions in 2011 and 2013, respectively, traffic from outside the U.K. now represents around two-thirds of the Guardian’s total digital audience. None of the editions have a paywall.
The Guardian US has more than 100 members of editorial staff across bureaus in New York, Washington, D.C., and Los Angeles. Today, the Guardian has nearly 270,000 recurring supporters in the U.S., plus roughly 170,000 annual one-time supporters. It draws an audience of more than 40 million U.S. readers every month, making it one of the top news sites in America. The Guardian is a global leader in reader-funded journalism, and contributions from readers are the publication’s largest source of revenue.
The Guardian US is renowned for its Pulitzer Prize-winning investigation into widespread secret surveillance by the National Security Agency and for other award-winning work, including on the Paradise Papers. Today, the Guardian US is known for its urgent coverage of the climate crisis, politics, race and immigration, guns, gender, the arts and more.
Comments
No comments on this item Please log in to comment by clicking here