The Guerrilla Tactics of The Racket, and How It Almost Upended Journalism

By: Mat Honan | Wired

In September, when it wasn’t quite autumn in New York but after the long hot summer had ended, I rode up an elevator in New York’s Flat Iron district to the offices of First Look Media to meet with the guerrilla editors of The Racket. The Racket has since folded, without ever launching. Which is a shame, not only because it had built a great team full of interesting writers, but also because it was going to be a lot of fun.