New York media executives used to feel anxiety over landing a prime lunch reservation at Michael’s in Midtown Manhattan. Now, they’re dying to get into a much more exclusive club: Snapchat Discover.
It’s new. It’s hip with the kids. It is fast becoming a mobile media sensation, with a group of carefully selected media partners falling over themselves to provide stories and videos for a new generation of consumers, all from within the Snapchat app.
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