When The Huffington Post was getting ready to launch Highline last year, its editors weren't wringing their hands (publicly) about drawing tons of eyeballs to their stories.
Greg Veis and Rachel Morris, two transplants from the New Republic, just wanted to publish good, quality narrative journalism once a week. And they were betting readership would follow.
A year, dozens of stories and several journalism honors later, both say their bet has paid off.
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