The HuffPost’s Tabloid-Style Homepage is Paying Dividends

Posted Tuesday, August 22, 2017 8:01 am

Max Willens | Digiday

This spring, HuffPost’s new editor-in-chief, Lydia Polgreen, announced that she wanted the Oath-owned title to become a grand tabloid for the underserved.

It appears to be resonating with HuffPost’s core audience. Since the site overhauled its homepage four months ago, the number of people going directly to the site’s homepage is up 23 percent, year over year.

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The HuffPost’s Tabloid-Style Homepage is Paying Dividends

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