The IAB Is 'Concerned' About The FTC's New Native Advertising Rules, but Publishers Play It Cool

The Interactive Advertising Bureau last week expressed mixed feelings about the Federal Trade Commission's new guidelines for native advertising, but the publishers staking so much on selling native ads are yet to show much concern. 

"While guidance serves great benefit to industry, it must also be technically feasible, creatively relevant, and not stifle innovation," IAB VP of Public Policy Brad Weltman said in the IAB's response. "To that end, we have reservations about some elements of the Commission's Guidance."