The Independent and Evening Standard Are Giving Marketers Real-Time Editorial Data

Posted Tuesday, September 5, 2017 8:14 am

Lucinda Southern | Digiday

ESI Media, publisher of The Independent and the Evening Standard, is giving agencies access to data on its most popular articles in a bid to give advertisers more control over the ads they buy and to build deeper, longer-term relationships with them.

Once ESI Media grants access, the agencies can view a dashboard, ESI RealTime, of the publisher’s most popular articles across its portfolio, which also includes indy100 and Homes & Property.

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The Independent and Evening Standard Are Giving Marketers Real-Time Editorial Data

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