The Independent's Hiring Writers to do Both Native Ads and Edit Content

With its print papers ceasing production in the next two weeks, The Independent is being forced to quickly re-fashion itself as a pure digital-only business.

That means native ads, naturally. While other publishers have launched standalone in-house branded content units that report to the business side, The Independent is taking a somewhat unorthodox approach: It’s hiring editors and writers who will have both editorial and commercial responsibilities.

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